Celebrating 100 years, Bragg Live Foods has been a harbinger of the natural food movement since the start. Their liquid amino sauces are a lower sodium alternative to soy sauce, and continue to use non-genetically modified soybeans. The familiar yellow labeled bottles adorn kitchen shelves across the nation, and line natural aisles in grocery stores. A protein infused seasoning, Bragg’s dresses stir fries, and adds flavor to otherwise boring casseroles and salads. A flip of the nozzle tab and a dousing squirt of the brown liquid is a nutritious and tasty augmentation to many meals.
Founded by Dr. Paul C. Bragg, and now headed by daughter Dr. Patricia Bragg, the dedication continues within the company to wholesome food products, sensitivity to allergenic needs, organic intentions, and nutritional concerns of consumers. And, like many likeminded companies, Bragg’s maintains a sort of grassroots, and word of mouth promulgation, and enjoins with the company ethos a mentality of holistic mind-body wellbeing in the form of daily affirmations, and guidance from spiritual texts.
The advent of the Bragg Live Foods company came at a time when industrialized automation and mechanization of processed foods slowly blighted the nutritional intake of America. Artificial sweeteners, preservatives, augmentations, and “better living through chemistry” introduced ingredients with an ineffable amount of syllables on packages; things to be consumed in a hurry, and without much thought.
The Bragg Company refers to themselves as “Health Crusaders,” and even infomercial fitness guru Jack LaLanne has given accolades and credit to the Bragg family for setting him on the path of health. At fifteen, an out of shape, sickly LaLanne attended a Paul Bragg seminar, and from that day forward aspired to the physical fitness maven he became – until his death at the ripe age of 96. Paul Bragg has also been commended by former Surgeon General C. Everett Koop for his lifelong work toward the betterment of health in America.