Daisy Outdoor Products

Ad Circa 1942

It would be lazy writing to rehash the iconic line that torments little Ralphie in the landmark holiday film “A Christmas Story”, so I abstain. But Ralphie’s obsession remains as groundbreaking as this celebrated silver screen cinematic masterpiece. For him, the best thing in the world was a Red Ryder Air Rifle. And it could only have been a Daisy.

When it comes to BB guns, Daisy is a true American legend. Daisy was born in 1882 (the name conceived upon General Manager Lewis Cass Hough firing a round and emphatically proclaiming “It’s a Daisy!”) as Plymouth Iron Windmill Company in Plymouth, Michigan. It was in 1886 that the company began to give BB guns with purchases of windmills, and soon the guns were so popular the company opted to sell air shooting products instead of windmills.  Relocated to Rogers, Arkansas, in 1958, Daisy has been the tool that has taught generations of youth how to properly handle and respect the rifles and guns that frame the portrait that is the great American heritage of shooting. An ode to a forgotten era when children shot aluminum cans outdoors rather than at zombies on a gaming system, Daisy products have also acted as a bonding agent between fathers and sons. In some families, a Daisy has been firmly in the clutch of the grandfather of our grandfathers, all the way down to our own sons.

The rare company that plies its trade while tenaciously clinging to its roots, Daisy continues to fabricate the finest BB gun products to aspiring sharpshooters and mini John Wayne’s. And as for Ralphie, we believe he never did shoot his eye out. His story about the icicle is gold to us. With the accuracy of a Daisy Red Ryder, there is no way he could have missed the target in his crosshairs on that white Christmas morning.