If honest, most people applaud the idea of green sensibilities in automobiles, but the applause is reserved for others; hybrids have simply never been sexy.
Fisker Automotive is giving us a reason to give ourselves a standing ovation. Sex sells.
It began with a blank sheet of paper and a half century of refinement. Henrik Fisker co-founded the company in 2007 with business partner Bernhard Koehler upon securing a few relatively small investments. A plug-in car was not their invention, but their take on the concept very well may have been. We do know this-it is changing the industry. Henrik Fisker, the man charged with designing such legendary high end cars as the Aston Martin DB9 and the BMW Z8, saw no reason the revolution towards the future could not be merged with his artisan four wheeled mastery. Fisker Automotive was established on this premise.
The Anaheim based fabricators of ingenuity have turned the possibilities of a lithium ion battery upside down. Refined, polished and sleek, passion projects such as the Karma, Atlantic, Surf and Sunset have undertaken their aggressive and futuristic venture into automotive history with an appreciation of Mother Earth. Translation: the only place to see Arlo Guthrie, Henry Ford and George Jetson simultaneously is in the driver seat of a Fisker.
If this is sustainability in the modern era, we call shotgun.