Flint & Tinder

You might think you bleed red, white and blue. Perhaps your car is four wheels of Detroit’s finest. The shoes that glide you through the urban jungle, that speed demon running gear that is handcrafted in the Lower 48; your produce local, ditto for your barbeque grill and the shirt on your back. We salute you-kudos, you are a noble soldier in the war against outsourcing. But it is a devious and scheming enemy, and it attacks in an unsuspecting and invasive manner.

Have you checked your skivvies lately?

Flint and Tinder mastermind Jake Bronstein did. Flint and Tinder is a men’s underwear label that is stamping its patriotic imprint on the industry. It has been a numbers game to reach actualization.

One: One out of the top fifty manufacturers of our intimate wear (2%) is American made.

Nine: The number of times Flint and Tinder surpassed their Kickstarter goal.

One hundred: The age in years of the recession-victimized warehouse where Flint and Tinder produces their refined Supina cotton underwear. Also the % of the product that is produced in the United States.

One thousand: The number of pairs needed to be sold to add a full time job on the assembly team. Flint and Tinder, for the time being, exclusively sells via its website to avoid the markup that is found at most retailers. Sparked by a surge of interest in their superior boxers, briefs and the original hybrid, the boxer-brief, that strategy could very well change over time, but Flint and Tinder will remain an American company. And Uncle Sam can finally disrobe of those star spangled pants at the end of every day with confidence.