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Wednesday
Dec072011

Kellogg's 

From the deliciously healthy (Kashi,Morningstar Farms) to the sinfully indulgent (Cheez-It, PopTarts), Kellogg Company has fed our nation for over 100 years. For the company, as well as our collective daily routine, it began with cereal.

W.K. Kellogg, along with forty-four employees, revolutionized the way we dine in 1906. For more than a century, from the company’s Battle Creek, Michigan headquarters to the breakfast table, the Kellogg revolution has morphed into the industry standard. The original breakfast foods organization to fortify cereal, as well as being the first to offer premiums in their boxes, Kellogg has led their product genre through grounbreaking industry innovations and unpecedented marketing and branding campaigns. All, of course, with a reverential adherence to W.K. Kellogg’s M.O.-quality, good health, and savory taste.

Kellogg Company remains the world’s leading producer of cereal, and is a powerful force in convenience foods, such as cookies, crackers, pastries, cereal bars, fruity niblets, frozen waffles and vegetarian foods. And for the sentimentalist in us all, it is the name that was emblazoned on the box in front of us as our Cocoa Krispies turned the milk in our bowls chocolate, a double victory before the school day began. Now, as we watch our kids enjoy the same daily jumpstart, we might be munching on All-Bran or Special K; the Kellogg label, however, remains the same.

And maybe every once in awhile, the child in us all enjoys a bowl of Cocoa Krispies as well.

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