Founded in 1851 by John Kiehl, Kiehl's began as an apothecary in the East Village of New York City. Throughout nearly two centuries, Kiehl’s has morphed into a destination for lotions and cosmetics, but with a twist; up to 40% of its clientele are men. It is an all-sexes approach to marketing that the company has managed to achieve this desired demographic. Well educated clerks, clad in lab coats, provide expert advice to an already hip and authentic product. Vintage Clark Gable motorcycles provide the motif at Kiehls’ flagship location, while fashionista’s freely peruse the skin health lines at such esteemed department stores as Barney’s and Saks. Though essentially providing the same paradigm altering products, the bow upon which the box is wrapped makes the straightforward and universally needed cosmetics accessible to all.
While famous for a more- than- generous sampling policy, Kiehl’s operates as a philanthropic entity, a large part of its culture. Over forty years ago, the company introduced its “Mission of Kiehl’s”, which was a directive to create a better world for all of its citizens. With a heavy focus on AIDS research, environmentalism and children’s causes, Kiehl’s remains as committed to the health of our communities as they do to their client’s skin and their own bottom line.
Yet at its simplest, Kiehl’s has given a gift to the universe that might once have been deemed impossible; a product, finally, that a husband and wife can finally share.
Gift giving just got easier.