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Jan092011

Madison Square Club

David Kirsch was a lawyer in a past life when an ingrained passion for physical and mental well being steered him into another direction. That same inkling for optimal health spurred him to create an environment in which he and his crack staff could bestow their vision of physical, mental, and spiritual balance unto an increasingly grateful throng of fitness converts.

But this isn’t your average gym.

The Madison Square Club frowns on the corporate cookie cutter “health clubs”, and its contempt is positively manifested in its own design. With an aesthetic that renders it a fitness boutique more than a spandex laden circuit of heavy machinery (like the aforementioned corporate chains), The Madison Square Club is a portrait of luxury, serenity, and old fashioned hard work, ensured by their world renowned personal trainers.

A country club in the heart of New York City, The Madison Square Club is an innovation in its field, a hub for celebrity clientele and office drones alike, all seeking the elusive balance of body and mind that Kirsch and company have mastered. And you don’t even have to deal with sweaty grunters who don’t wipe down the machine they just hydrated. Some things you cannot put a price tag on.

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