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Tuesday
Dec132011

Naked Juice 

Naked is everywhere. The company’s fruit and oat based smoothies, coconut water and other wellness foods seem to be taking over grocery shelves and niche store displays. Naked, as honest and transparent as their name would suggest, appears poised to become the standard of healthy dining; the only question is, will their legacy be as a delicious, all-natural product, or in the eco-friendly manner in which they produce it?

Why not both.

For our good health, Naked supplies vibrant and delicious vantages on fruit and vegetable concoctions that, as recently as twenty years ago, held a flavor profile so bland they would send most running for the hills. Naked has made what was once a task, a treat. Of course man cannot live on juice solely, so Naked employs the use of “boosts”, a shot of the essentials we need to feed the machine. From protein to B12, our bodies thank us for filling the subconscious cravings.

For our Earth’s health, Naked uses the “reNEWabottle”, made from other bottles and (if we hold up our end of the deal) used after consumption to craft future bottles. And these bottles come in a square shape, a sensible “why didn’t I think of that?” system that allows the product to be shipped in a more efficient, fuel-friendly fashion. And to top it all off, Naked truly manufactures their juices as such; at the company’s offices and bottling center, oversized windows and nearly two-thousand sola panels allow as much natural light as possible to shine down. Enough energy is harvested to power twenty-five homes for one year.

As the landscape of commerce continues to change, Naked has a business model that stands the test of time; provide a product that feels great to consume and even greater to purchase, and the customer’s body and soul never go naked again.

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