Roy Toy

"There's no greater feeling for a parent than helping their child explore their own imagination".

Roy K. Dennison uttered these words long ago, and since 1930 they have served as a credo for the wooden log buildings that the company he founded, Roy Toy, creates. Hand crafted, molded to perfection, Roy Toy products became a gift for two; parent and child. By creating such a malleable pastime, Roy Dennison has subsequently secured bonds between families. Three generations of the Maine-based Dennison family have overseen the production of the classic American made sets, piggybacking on Roy’s commitment to quality.

Though the company ceased production for three decades following the wooden toy pioneer’s passing in the 1960’s, the family genetics proved too strong to simply lay dormant. In 1992, Bruce Dennison, Roy’s grandson, breathed life into the family heirloom. Rummaging through a labyrinth of sleeping treasures, he tenaciously restructured the keys to the kingdom; Roy Toy was back.

Today, new generations of bonds are being created. True to the patriotic, do-it-yourself nature of Roy Dennison, Roy Toy flourishes as a premier provider of wooden recreation. As the world trends towards impersonal digital devices and cyber-play, Roy Toy serves as a bastion of imagination and hands-on creation.

Simplicity has a staying power.