“Winning is like shaving - you do it every day or you wind up looking like a bum.” Former Presidential candidate Jack Kemp once spoke these words, and though he did not secure his party’s nomination in ’88, he was indeed a winner, a longstanding Government official and revered NFL quarterback. It is difficult to argue his correlation between success and a good shave.
Vinnie and Paula Malcolm may or may not share political views with Kemp, but logic dictates that they agree with his grooming assessment.
The Shave of Beverly Hills is proof enough. On South Beverly Drive, the London inspired barbershop is an oasis for refined gentlemen. A stone’s throw from the world class everything of Rodeo Drive, an area traditionally reserved for pampering and beautification of the fairer sex, The Shave is a male-centric haven of grooming and style. It is a gentle marriage of the classic (wet shave, traditional leather barber chair) and the modern (professional skin therapy). Masterfully encompassing the old world barber feel with a boutique aesthetic, The Shave is not an errand; it is an experience.
It starts with a drink, a gentleman’s choice of whiskey, wine, beer or sparkling water. Next comes the comfortable barber chair, where the client finds himself in a reclined position. A master barber and an assistant will take turns wrapping the client in hot towels and applying specialty skin care products; an occurrence that every man should experience in his life follows, a shave with a straight edge razor. A hydrating mask to finish, as well as an indulging massage to the head, neck, and hands. A frigid towel and a masking of English cologne, and a new man is born. Have a scotch in the lounge afterwards, because it makes perfect sense.
Since establishing itself in 2005, The Shave of Beverly Hills has become a mecca of modern man. It is a place that reaches levels of holistic relief while remaining devoted to traditional masculinity. The whole “man cave” cliché has long been invalidated; one does not need a big screen TV and a six pack to wash down his nachos to feel a kinship to the patriarchs of his past. These days, it is all about taking care of oneself without pretense. It is becoming of a man to look, feel and live at his best-and it is encouraged to enjoy the process.
No one who uses a disposable razor has ever taken over the world. Aspiring global movers and shakers have a luxurious seat waiting at The Shave of Beverly Hills.